Visibility tracking
Launching October 2026
- ASIN workspace and daily tracking
- Search-rank history
- Best sellers across 17,000+ categories
- Observed search competitors
- Seller-approved competitor sets
- Saved-ASIN listing content
- Collected-evidence exports
Track And Optimize Every ASIN
Agoro combines ongoing performance tracking, competitor analysis and tailored recommendations to help Amazon sellers improve listings, optimize ad spend and find growth opportunities across their catalog.
Early access starts with rank tracking in October 2026. Track rankings without connecting Seller Central.
See what changed. Keep the context.
Track organic and sponsored positions separately by keyword and location. Keep missing checks visible, compare the products appearing alongside yours and optionally retain a seller-approved competitor set.
Launching October 2026* Example product, data, scores and recommendations are illustrative.
Summit Flow Bottle – Great Quality for Every Day
Insulated steel · 24 oz · Screw-top lid
Up to 36-hour temperature retention
Organic rank
Your product
Summit Flow Bottle – Great Quality for Every Day
53%Listing coverage
Insulated steel · 24 oz · Screw-top lid
Up to 36-hour temperature retention
Seller-approved competitors
Chosen from products observed on relevant searches.
89%Listing coverage
82%Listing coverage
78%Listing coverage
Executive summary
Your product ranks #8 for “insulated water bottle” in Chicago · 60601 in the latest tracking snapshot, with seven organic results ahead of it.
Start with your title and description. Add relevant search terms and explain temperature performance, then answer the practical questions shoppers ask before buying. Round out the bullets and imagery around everyday use.
These suggestions make the product details clearer for shoppers using this search term.
Recommended changes
The coverage score summarizes listing content, not search rank or sales.
Listing coverage score53%
Scroll across to see and open recommended actions.
| Section | Finding | Recommended action | |
|---|---|---|---|
| High | Title | The title leaves out the product type, capacity and insulation details. | Expand the title with relevant search termsSummit Flow 24 oz Insulated Stainless Steel Water Bottle, Up to 36-Hour Temperature Retention, Reusable Bottle with Screw-Top Lid for Work, Gym and Everyday Travel Adds product type, capacity, temperature retention and relevant use cases while keeping the title readable. |
| High | Description | The description explains basic use but omits the 36-hour temperature benefit and key purchase questions. | Add a use story and practical product FAQThe Summit Flow insulated stainless steel water bottle holds 24 oz. Fill it before your commute and keep it beside your laptop, then refill it for a walk after work.Insulated construction helps keep water at temperature for up to 36 hours. The reusable bottle has a stainless steel body, a silver finish and a removable screw-top lid. Twist off the lid to drink directly or refill, then replace it between uses. It does not use a straw.Product FAQ & Guide What can I put in it? Use it for water, whether you are filling up before work or refilling during the day. How much water does it hold? 24 oz. Choose your refill routine around your day, whether the bottle stays at your desk or comes along with you. How long does it retain temperature? Up to 36 hours. Actual retention varies with the starting water temperature, surrounding conditions and how often you open the lid. Does it use a straw? No. Remove the screw-top lid to drink directly from the bottle and replace it between sips. Where can I use it? At your desk, on your commute, at the gym or during a day out. The reusable stainless steel design fits a range of daily routines. |
| Medium | Bullets | Three bullets cover basic features. Two more would make room for temperature performance and clearer everyday benefits. | Build out five benefit-led bulletsKeep 24 oz of water at your desk or take it on your commute or a walk. Refill the reusable bottle throughout the day.Insulated construction helps keep water at temperature for up to 36 hours.The reusable stainless steel body is designed for everyday use at home and at work.Unscrew the removable lid to drink directly from the bottle, then replace it between sips. You do not need a straw.The silver bottle fits into your daily routine, whether you keep it beside your laptop or take it to the gym or outdoors. |
| Medium | Images | The gallery doesn’t show the bottle’s size or how it fits into everyday use. Ridgewell’s outdoor imagery gives shoppers a clearer use case. | Strengthen the product shot and show everyday useCompetitive insight: Ridgewell’s mountain setting gives shoppers an immediate outdoor association. Summit Flow’s product-only imagery leaves its everyday positioning less distinct. Main photo: Improve lighting, contrast and the bottle’s scale in frame so the silver finish and silhouette feel more distinctive. Gallery brief: Lead with a desk or commute scene for the everyday-use audience. Follow with an in-hand capacity reference, an open-lid detail and a visual explaining the 36-hour temperature benefit. Check early-access availability Image creation is planned for later. This preview shows a brief; it does not create images. |
| Medium | A+ content | Materials-only content misses size and everyday-use context. | Add a product story and feature modulesOpening: “Hydration for the everyday.” Pair the bottle with a desk or daily-routine scene. Feature modules: Show 24 oz capacity, an open-lid detail and insulated steel construction. Size & care: Include verified dimensions and approved care instructions. Before production: Confirm brand assets, product claims and A+ eligibility. |
Hide full competitive analysis
Competitive product review
Summit Flow · 24 oz insulated bottle
Listing coverage
Copy, keyword coverage and visual content · Higher is better
Summit Flow
Your productNeeds attention
Title and description coverage
Northmere
CompetitorWell developed
Clear everyday-use story
Ridgewell
CompetitorStrong coverage
Distinct outdoor positioning
Cedarform
CompetitorStrong coverage
Lifestyle and material detail
Summit Flow trails the strongest listing by 36 points. Start with title relevance and the missing temperature and FAQ details in the description. Scores summarize listing completeness, not sales or search rank.
Keyword opportunities
Review relevant terms against your current copy, product details and competitor context. Each recommendation includes a placement and a reason.
| Keyword or phrase | Current coverage | Recommendation | Why it matters |
|---|---|---|---|
| insulated water bottle | Missing from title | Add to title | Names the product type and a confirmed feature more clearly than “great quality.” |
| stainless steel water bottle | Material in bullets and description; missing from title | Add product phrase to title | Identifies the confirmed material for shoppers comparing bottle construction. |
| 24 oz water bottle | Capacity in first bullet and description; missing from title | Add capacity to title | Connects product type with capacity so shoppers can judge size. |
| water bottle for hiking | Tracked; outdoor use not developed in copy | Explore only if hiking fits the seller’s target audience | Compare Ridgewell’s outdoor positioning before changing Summit Flow’s everyday-use story. |
| water bottle with straw | In the tracking set | Leave out of listing copy | The product brief specifies a screw-top lid, not a straw lid. Tracking a term does not make it a fit. |
Keyword discovery and data sources are still being defined. This preview shows relevance and placement recommendations, not measured search demand.
Where your listing stands
Seller-approved competitors| Review area | Summit Flow53% | Northmere78% | Ridgewell89% | Cedarform82% |
|---|---|---|---|---|
| Positioning | General hydration | Travel & everyday carry | Day hikes & travel | Everyday hydration |
| Capacity & size | 24 oz in first bullet; absent from title | Capacity in first bullet | Dimensions in images | Capacity in product copy |
| Image coverage | Product views only | Travel accessories & product detail | Hiking scenes & feature details | Lifestyle & material detail |
| A+ storytelling | Materials overview | Everyday-use story | Use cases & comparison | Materials & routine |
| Review themes | Questions about size | Carry convenience | Cleaning & lid design | Size & everyday use |
Compare seller-approved peers, not an assumed market average. Sampled reviews suggest questions to investigate.
Summit Flow Bottle – Great Quality for Every Day
24 oz insulated bottle · Screw-top lid
Amazon US · USD
Advertising review
Sponsored Products · Recommended changes for your review
Needs attentionNear ACoS targetReport needed
Keyword recommendations
Aug 17–30, 2026 · 2 weeks
Scroll horizontally to review findings and actions.
| Campaign keyword | Spend | Orders | Finding | Recommended action |
|---|---|---|---|---|
| water bottle with strawPhrase matchAd group: Bottle features | $1,837 | 171 | 68.0% ACoS against a 30% target. Straw intent conflicts with the screw-top product. | Review pausing this keywordProposed Confirm current status and product mapping before reviewing a pause. Supporting data for campaign keyword water bottle with straw
Before a decisionConfirm this target’s current status and product mapping before an operator reviews a pause. Query data is needed before specifying a negative keyword. Customer search queries: Not supplied. Current settings: Not supplied. Attribution definition and maturity: Unconfirmed. Reassess whenAfter any approved pause, record its date and review a mature, non-overlapping reporting window for spend leakage and sales coverage. Source row: KW-002 · Keyword report · Aug 17–30, 2026 · Summit Flow · Amazon US · USD |
| water bottle for hikingBroad matchAd group: Use-case testing | $9 | 0 | Only 6 clicks. Too little evidence to judge performance. | Defer the performance verdictNeeds evidence Confirm hiking relevance and agree on a finite test limit before deciding whether to continue. Supporting data for campaign keyword water bottle for hiking
Before a decisionCollect mature attributed results and confirm product fit, seller economics and a spend/loss limit with the operator. Do not turn sparse data into an automatic negative. Customer search queries: Not supplied. Current settings: Not supplied. Attribution definition and maturity: Unconfirmed. Reassess whenReview when attribution has matured and new evidence is available, or when the agreed test limit is reached, whichever calls for a decision first. Source row: KW-003 · Keyword report · Aug 17–30, 2026 · Summit Flow · Amazon US · USD |
Weekly performance
Aug 17–30, 2026 · Select a metric to compare the two weeks.
Keyword recommendations
Aug 17–30, 2026 · 2 weeks
Scroll horizontally to review findings and actions.
| Campaign keyword | Spend | Orders | Finding | Recommended action |
|---|---|---|---|---|
| insulated water bottleExact matchAd group: Everyday essentials | $17,963 | 3,794 | $59,842 attributed sales at 30.0% ACoS, near the 30% target. | Protect core coverage; inspect before expandingGrowth needs evidence Check existing coverage before adding another exact target or increasing bids. Supporting data for campaign keyword insulated water bottle
Before a decisionConfirm current targets, negatives, bids, attribution maturity, margins and inventory. The report’s Exact match record is not a fresh settings snapshot. Customer search queries: Not supplied. Current settings: Not supplied. Attribution definition and maturity: Unconfirmed. Reassess whenRevisit expansion when current coverage and seller constraints are confirmed. Evaluate any approved bounded test using mature sales, ACoS and contribution. Source row: KW-001 · Keyword report · Aug 17–30, 2026 · Summit Flow · Amazon US · USD |
Weekly performance
Aug 17–30, 2026 · Select a metric to compare the two weeks.
Keyword recommendations
PPC report required
Upload a Sponsored Products report to review this campaign.
Uploads are not available in this concept preview.Give every product
the attention it needs.
- Know which products need attention
- Follow changes across your ASINs so you can focus your time on the products that need a closer look.
- Keep the full product context
- Bring rankings, seller-approved competitors, listing analysis and planned advertising reviews together around the same product. Pick up where you left off without piecing together separate reports.
- Review recommendations for each ASIN
- See what to improve and why, with specific proposals tied to each product’s content, competitors and performance history. You choose what to apply.
Ranked by delivery ZIP code.
Agoro checks each keyword from the delivery ZIP codes you choose. Each observation records both the requested ZIP and the ZIP Amazon used, so you can distinguish ranking changes from differences between locations.
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17,000+
Categories covered
Amazon best-seller lists by category
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3.7M
Category positions recorded
Dated placements, product by category
The category count describes the categories available to browse; it does not mean every list has been collected. The position count records how many dated placements we had collected by September 2026 and grows with each run. Agoro is independent and not affiliated with Amazon.
Features
Tracking comes first, followed by recommendations you review and choose whether to apply.
Listing recommendations
Launching November 2026
- Listing and keyword gap analysis
- Title recommendations
- Bullet and description recommendations
- Image and A+ content briefs
- Product and lifestyle image creation
Advertising review
Launching Q1 2027
- Authorized report analysis
- Reviewable keyword and bid proposals
- Weekly reviews and performance history
- Keywords spending without sales
- Targeting opportunities
Release targets. Organic and sponsored positions stay separate in the tracking phase, and seller-approved competitor sets are optional. Variation views, rank heatmaps, similarity matching and competitor product-page downloads are future additions. Q1 2027 advertising scope is still being explored.
Set up product tracking.
The first release establishes a history for the ASINs you choose to track.
Try the dashboard preview- 1
Add your ASIN
Paste an Amazon product link or ASIN and confirm the product and variation.
- 2
Choose what to follow
Confirm relevant search terms and the delivery locations you want to compare.
- 3
Review the history
Follow dated ranking changes and, if useful, retain a small competitor set from products observed in those searches.
Product and availability questions.
What launches first?
The first release includes separate daily organic and sponsored position history, category best sellers, observed search competitors, optional seller-approved competitor sets and exports of collected evidence. Listing recommendations and advertising reviews are separate releases.
What does rank tracking show?
Your organic and sponsored positions in Amazon search results, tracked separately by search term and delivery location over time. A sponsored position does not show spend, clicks, sales or campaign performance.
Will I get ranking alerts?
Ranking-change notifications are planned for the tracker. The demo shows the keyword, location and positions gained or lost; notification channels and thresholds will be confirmed before launch.
Do I need to connect Seller Central?
Rank tracking uses public marketplace data and does not require a Seller Central connection. Later advertising reviews will require reports you authorize us to use.
Can I download competitor data?
Alpha exports include competitor search-card details from your tracked searches, where available. Full competitor product-page downloads, including A+ content and sampled reviews, are planned for later.
Does Agoro manage my Amazon account?
No. Agoro is being built to observe performance and recommend changes. You choose and apply listing or advertising changes in Amazon. Account management and campaign execution are not part of this roadmap.
Is Agoro available now?
Agoro is in development. The public demo uses illustrative data. Visibility tracking launches first, with listing recommendations planned next and authorized advertising reviews tentatively targeted for Q1 2027. We’ll confirm pricing, limits and access before paid enrollment.
Will it explain why my rankings changed?
Tracking shows what changed, but cannot prove why. Listing recommendations are planned for a later release; they will help you review your content and competitors, rather than diagnose the cause of a ranking change.
Understand your
ranking changes.
Read the guides 
Get in touch.
Agoro is in development. Ask a question or sign up to hear when early access opens.
What is Agoro?
Agoro: Market Intelligence is a product intelligence platform in development for Amazon sellers and brands. We’re building one workspace to organize your Amazon Standard Identification Numbers (ASINs), track organic and sponsored search positions separately and research seller-approved competitors. The first release establishes product history by search term, delivery location and date.
Planned listing analysis turns product facts, keywords and seller-approved competitor context into reviewable recommendations for titles, bullets, descriptions, images and A+ content. Later Amazon pay-per-click (PPC) reviews will use authorized reports to propose advertising changes and follow up on results. Agoro does not publish listings or write campaigns; you decide and apply every change.
We’re looking to partner with Amazon sellers and brands for early access. Join for updates as we build search-rank history and competitor research, or apply as a pilot partner to help test future features.